Never any other way, there's no turning back
Everything for a reason, everything for a reason
-
NIN, As Alive As You Need Me To Be

Being dared to describe Ray Chu's designs as gender fluid luxury I have to 
reconsider. It's too easy and it's hard to deal with 'luxurious', these days 
there is not much time left for luxury when diversity is in danger.

With a world following perverted power-licking icons of Meta-Media on 
a highway to hell it can already be luxurious to be objectively informed 
and having a well educated position. Artificial Intelligence is still 
fresh and already in use as a weapon in the brainrot wars. 
It's spreading esthetical influence immanently contains all 
weakness of mind, superficial pseudo-competence, misinformation 
and eventually leads to division and hate, taking back the progress,
falling back into the patterns of a restrictive society in fear.  

Means: we have to look with max attention after our mental situation 
and to take highest care of our just acquired values in diversity. It's 
more than preserving to cultivate an easy going queerness in our 
everyday styles. Maybe this is the true luxury and we should never 
forget the fight for this.

Here we are back for the obvious styles of Ray Chu, with an inbuild 
love and freedom that you don't have to ask for, that comes organic 
and is... just human.

Live your life and feel good and strong in what you love to wear 
is the warming message that needs no title. It is human equality 
on a daily basis, self explaining and socially defining, the 
most uncomplicated no-brainer because that's what we are. 
That's what we are here for, to live as happily as possible, 
not blocking our potential with calling our basics in 
question just for sports. 

(Note to self - How do I get to a goddamn title, why does this need a title? 
In times of ugly shit this is just fuckin' good!) 
Words and Photography by Peter E. Reiche 2025 @peterereiche
Designer -  @raychustudios

Stylist @lilyrimr

Shot at Bishopsgate Institute, London, September 20, 2025 by Peter E. Reiche
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